Interesting fact
The App tracks fully automatically the travel behaviour of a user. So a reward is never missed!
SMART (Self Motivated And Rewarded Travel) is a free App for citizens. SMART is a multi-modal travel assistant that rewards sustainable travel behaviour. Rewards can be gained by individual travellers taking on personal or group challenges to travel sustainably. The App tracks fully automatically the travel behaviour of a user. So a reward is never missed!
Moreover, the user gains direct insight into his/her individual travel patterns and impact on the environment. An integrated Appshop allows SMART users to redeem their rewards in (discounts on) local products and services. A web based-management portal allows city administrators to define and manage challenges in a flexible and powerful way and in line with city priorities and objectives.
Moreover the management portal gives multi-modal statistics and heatmaps of how people travel in the city. SMART: a powerful tool to create a win-win situation between individual life styles and associated travel behaviour, and societal challenges and city goals.