Interesting fact
With the widespread use of smartphones, it has become easier nowadays to reach individuals in order to encourage such behavioural change.
EMPOWER Mobility apps
Adopting a ‘reward rather than punishment’ approach, the EMPOWER mobility apps explore the use of positive incentives delivered through smartphone technologies and the web to persuade people to make modest shifts in their transport choices.
While the EMPOWER ICT Tools are basically ready to use they are usually embedded in a specific city context and hence should be deployed methodically. Steps that have proven to be successful include:
Align with service or campaign goals
What is the context of the tool usage? Which specific goals shall the tool support (quantitative and qualitative goals)? What user uptake is required to reach such goals? What is the time line of the tool usage? Which are the prerequisites of the tool usage? What kind of data do you require to measure success?
Define and plan in additional requirements
Define additional requirements and check whether they can be addressed by customization or require the development of new features. Plan for customization or implementation efforts if needed.
Ensure efficient Operations
Agree a service level agreement that clearly defines technical services like hosting, technical operations and support during tool usage.
Define roles like project manager, product/service manager, user community manager and technical contact person to the tool provider.
Define processes for integration with existing services, user support, analytics & reporting.
Plan / execute Promotion
Define your target audience and develop a clear idea on how and where to reach them.
Work with local agencies to promote your campaign.
Zwitch
For free-form initiatives (use eBikes, take the bus, rest your car etc.)
Easy to set up, no prerequisites
Cities create and manage campaigns themselves
Apps for simple quantitative collection of times, distances, number of trips
Commute Greener
Focus on personal awareness & improvements
Complemented by campaigns/challenges
Top-lists and gamification (badges)
Fully facebook-integrated application
Citizens use facebook-web-app or mobile apps
SMART
Always-on tracking of traffic behaviour
Support for ‘good’ travel decisions
Rewards in individual Rewards-Webshop
City-specific optimization of intelligent tracking
Initial concept and preparation recommended