Guidance Notes – Empower Toolkit

Overview

The EMPOWER guidance notes have been created by experts in their field, to help users implement best practice in their own local context.

A summary of the guidance notes can be found below.

Guidance note 1: Competitioning process to establish a Living Lab by Susan Grant-Muller, University of Leeds

The goal of this guidance note is to provide guidance on how to run a competition to engage city and other stakeholders in establishing a Living Lab scheme implementation. The guidance is in the context of a positive incentives scheme using ICT enhanced mobility services, however much of the guidance and the templates can be adapted to other types of Living Lab.

Guidance note 2: Designing positive incentives by Tineke Hof, TNO

This guidance note discusses how to best design positive interventions that enable or incentivise behavioural choices rather than restrict or eliminate behavioural options. It focuses on elements of positive incentive schemes, what works, and how to design positive incentive schemes.

Guidance note 3: ICT tool selection by Alexander Köppen, Pocketweb

This guidance note provides an overview and evaluation of the ICT tools available to enhance sustainable travel. It discusses how to understand the context, how to select from available tools, an overview of the tools supported by the Empower consortium, and how to ensure launch readiness.

Guidance note 4: *zwitch campaigns: how to guides for cities by Magnus Kuschel, Pocketweb

This guidance note shows cities and organisations how to implement a *zwitch campaign to promote campaigns or services that motivate citizens to use smarter modes of transport for their daily trips. This includes information on the *zwitch approach, *zwitch flyers to promote campaigns and details on how to set up and launch a *zwitch campaign.

Guidance note 5: Cooperation with incentive providers by Benjamin Groenewolt, Keypoint

Incentive providers are partners to a scheme who provide tangible rewards for participants. This guidance note explains how to find and involve the right incentive providers, how to choose the perfect giveaway and how to close the deal.

Guidance note 6: Evaluation by Kain Glensor, Wuppertal Institute

EMPOWER is setting out to show the effect of positive incentives on urban transport behaviour, so evaluation of the effectiveness of these when implemented is of crucial importance. Evaluations range from simply defining a scheme’s effectiveness in meeting narrowly defined targets to defining its effect on society as a whole. This guidance note discusses an overview of evaluation, evaluation in a Living Lab setting, data sources in EMPOWER, typology of schemes and recommended data sources, key points and critical success factors and limitations.

Guidance note 7: Tips for building viable business models by Gustaf Juell-Skielse, RISE Viktoria

Business case development for incentive systems that are designed to reduce conventionally fuelled vehicle (CFV) use need to involve users efficiently and be supported by efficient business models. This guidance note discusses strategic alignment, governing principles, business modelling, implementation and operation, a sample collaboration agreement and a comparison of state-of-the-art solutions using incentive scheme based business models.

Guidance note 8: Ethics e-Book by Alice Temple, Frances Hodgson and Rosie Samuel, University of Leeds

This resource is designed to help users consider the ethical challenges arising with data sets, how you can hold data with consent and how you can apply the fundamental provisions of the EU Data Protection Directive and work within the legislation. It will help you consider how you could apply safeguards to the data such as anonymisation techniques and methods to protect the data.

Guidance note 9: Marketing tips for inviting participants by Caroline van der Weerdt, TNO

This guidance note demonstrates how to effectively gather insights useful for marketing, plan and execute a marketing strategy and marketing templates available to download.

Guidance note 10: Establishing a baseline to evaluate pervasive technology schemes by Susan Grant-Muller, University of Leeds

The goal of this guidance note is to provide guidance on how to establish a baseline to evaluate a variety of new schemes and interventions based on pervasive technologies, such as smartphone apps. The guidance is in the context of a positive incentives scheme using ICT enhanced mobility services, however much of the guidance and the templates can be adapted to other types of Living Lab.