Interesting fact
Research has indicated that incentives should be personalised, i.e. tailored towards the preferences, objectives and needs for the specific person at a specific time.
Positive incentives
Positive incentives is the core concept of EMPOWER.
Rather than ‘punishing’ travellers for travelling alone by car, EMPOWER employs positive incentives in order to nudge individuals travellers away from private car use into more sustainable modes.
Information
Learn more on how campaigns and educational information can be used to stimulate travellers to choose sustainable modes of transport.
Rewards
Learn more on how extrinsic and intrinsic rewards can be used to stimulate travellers to choose sustainable modes of transport.
Feedback
Learn more on how different forms of feedback can be used to stimulate travellers to choose sustainable modes of transport.