How has Gothenburg empowered its citizens?

Gothenburg is a city of 550.000 inhabitants situated on the west coast of Sweden and the second largest city in Sweden. The modal split in Gothenburg is 12% walking, 14% cycling, 21% public transport and 52% private motor vehicle. Gothenburg’s mobility management plan focuses on empowering a modal shift from using the private car to using new mobility services.


Gothenburg is the capital of the county of Västra Götaland in Sweden with a population of approximately 550.000 inhabitants. Gothenburg has transformed itself from an industrial fishing and ship building town to an innovative modern city. Regarding its mobility management plan, Gothenburg focuses on measures towards more sustainable modes of transport. The city of Gothenburg has a modal split of 12% walking, 14% cycling, 21% public transport and 52% private motor vehicle.


There are several communities around Gothenburg that are reasonably well connected by train, but where the public transport is being underutilized. In order to anchor the project in Gothenburg, there is a collaboration in conjunction with the regional innovation project HASS. HASS is the Swedish abbreviation for Sustainable and Attractive Transit Connected Communities. The objective of this project is to offer climate-smart mobility services and use incentives to lower the barriers to these services.


Strong ties have been developed with the HASS innovation project (where the Gothenburg Region is one of project partners) with the objective to offer incentives for using new mobility services. In order to stimulate the use of these services, EMPOWER focuses on the introduction of a point-based incentive scheme in Gothenburg in co-operation with local stakeholders.


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